Privacy Policy

Last Updated: October 27, 2023

At Bauer Sales Store (“we,” “us,” or “our”), we recognize that our customers are serious athletes and hockey enthusiasts who value not only top-tier performance gear but also their privacy and data security. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website hockeyappareldeal.com or make a purchase from us.

By using our website, you consent to the data practices described in this Privacy Policy. If you do not agree with the data practices described, you should not use our website.

1. Information We Collect

We collect information that you provide directly to us and information about your use of our website through automated technologies.

Personal Information You Provide:

• Contact Information: Name, email address, shipping address, and phone number when you create an account or place an order.
• Payment Information: Credit card details (processed directly by our secure payment processors), PayPal account information, and billing address. We do not store your full payment card details on our servers.
• Account Information: Username, password, and preferences when you create an account with us.
• Communications: Records of correspondence when you contact our customer service team.
• Product Preferences: Information about the hockey apparel and equipment you view, purchase, or add to your wishlist.

Information Collected Automatically:

• Device Information: IP address, browser type, operating system, and device identifiers.
• Usage Data: Pages you visit, links you click, time spent on pages, and referring/exit pages.
• Location Data: General geographic location based on your IP address to provide relevant currency and shipping options.

2. How We Use Your Information

We use the information we collect for the following purposes:

• To process and fulfill your orders for hockey apparel and equipment
• To communicate with you about orders, products, services, and promotional offers
• To provide customer support and respond to your inquiries
• To improve our website, products, and customer experience
• To prevent fraud and enhance the security of our website
• To personalize your shopping experience and provide content and product recommendations tailored to your interests
• To comply with legal obligations and enforce our terms and conditions

3. Data Sharing and Disclosure

We value your trust and do not sell your personal information to third parties. We may share your information in the following circumstances:

• Service Providers: We share information with third-party vendors who perform services on our behalf, such as payment processing, order fulfillment, shipping, marketing, and analytics. These providers are contractually obligated to protect your data.
• Legal Requirements: We may disclose information if required by law, court order, or governmental authority.
• Business Transfers: In the event of a merger, acquisition, or sale of all or a portion of our assets, your information may be transferred as part of that transaction.
• Consent: We may share your information with third parties when we have your explicit consent to do so.

International transfers: As we serve customers globally (excluding some Asian and remote regions), your information may be processed in countries with different data protection laws. We ensure appropriate safeguards are in place for such transfers.

4. Data Storage and Security

We implement appropriate technical and organizational measures to protect your personal information against unauthorized access, alteration, disclosure, or destruction. These measures include:

• Encryption of sensitive data during transmission using SSL technology
• Secure storage of data on protected servers with limited access
• Regular security assessments and monitoring of our systems
• Payment information processed in compliance with PCI DSS standards

We retain your personal information only for as long as necessary to fulfill the purposes outlined in this Privacy Policy, unless a longer retention period is required or permitted by law.

5. Your Rights and Choices

Depending on your location, you may have the following rights regarding your personal information:

• Access: You can request access to the personal information we hold about you.
• Correction: You can update or correct inaccurate information in your account settings or by contacting us.
• Deletion: You can request deletion of your personal information, subject to certain exceptions.
• Opt-Out: You can opt out of marketing communications by clicking the “unsubscribe” link in our emails or contacting us.
• Data Portability: You can request a copy of your data in a structured, machine-readable format.

To exercise these rights, please contact us using the information provided in the “Contact Us” section below. We may need to verify your identity before processing your request.

6. Cookies and Tracking Technologies

We use cookies and similar tracking technologies to enhance your browsing experience, analyze site traffic, and personalize content. These technologies include:

• Essential Cookies: Required for basic site functionality and security.
• Performance Cookies: Help us understand how visitors interact with our website.
• Functionality Cookies: Remember your preferences and settings.
• Targeting Cookies: Used to deliver relevant advertisements and track campaign performance.

You can control cookies through your browser settings. However, disabling certain cookies may limit your ability to use some features of our website.

We may also use third-party analytics services (such as Google Analytics) to collect and process data about your use of our website.

7. Children’s Privacy

Our website is not intended for children under the age of 16. We do not knowingly collect personal information from children. If you believe we have inadvertently collected information from a child, please contact us immediately.

8. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices or legal requirements. We will post the updated policy on our website with a revised “Last Updated” date. We encourage you to review this policy periodically.

9. Contact Us